Bridgestone e12 HiLaunch Golf Balls ECCO Made to flex with your

Made to flex with your body with any movement you make

Structured Flat Bill With Rope Accent

Spyne Technology: A heavily embossed ridge along the underside of the grip that guides golfers to repeatable hand placement

Alignment Marking: Thick Line

Studio model is 6'3"/195 lbs and wearing a size M

Bridgestone e12 HiLaunch Golf Balls ECCO Made to flex with yourThrough millions of ball fittings, Bridgestone's data has shown one fact to be unquestionably true: 85% of golfers will see significant performance improvements by playing a ball optimized for their swing and launch conditions. As such, Bridgestone engineered three new e12 models catering to the needs of specific player types. The e12 HiLaunch is designed to launch higher, maximizing carry distances for those who produce a lower ball flight.